<?xml version="1.0" encoding="UTF-8"?><rss version="2.0" xmlns:atom="http://www.w3.org/2005/Atom"><channel><title>CobaltKite Research</title><description>Original studies on how AI assistants choose, cite and describe brands. Every CobaltKite research report ships with its method, raw data and limitations.</description><link>https://cobaltkitecreative.com/research/</link><language>en</language><atom:link href="https://cobaltkitecreative.com/rss/research.xml" rel="self" type="application/rss+xml"/><lastBuildDate>Sun, 27 Sep 2026 00:00:00 GMT</lastBuildDate><item><title>ChatGPT Brand Consistency</title><link>https://cobaltkitecreative.com/research/chatgpt-brand-consistency/</link><guid isPermaLink="true">https://cobaltkitecreative.com/research/chatgpt-brand-consistency/</guid><description>How consistently does ChatGPT describe brands? CK-R-001 is our first study into AI brand consistency. Method, sample size and findings ship once the data is in.</description><pubDate>Sun, 27 Sep 2026 00:00:00 GMT</pubDate><category>ai search</category><category>chatgpt</category><category>brand consistency</category><author>tejas@cobaltkitecreative.com (Tejas D Jaiprakash)</author></item></channel></rss>