Tejas D Jaiprakash
Founder of CobaltKite Creative, studying AI and machine learning at BMS College of Engineering in Bengaluru, working on SEO, answer engine optimization and AI search visibility.
B.E. Artificial Intelligence and Machine Learning · BMS College of Engineering · 2025 to 2029
Tejas D Jaiprakash is the founder of CobaltKite Creative.
Tejas is studying for a B.E. in Artificial Intelligence and Machine Learning at BMS College of Engineering, Bengaluru, from 2025 to 2029, and runs CobaltKite Creative alongside the degree.
Tejas’s work is in answer engine optimization, technical SEO and structured data — getting brands found on Google and named by AI assistants such as ChatGPT, Perplexity and Gemini — drawing on a background in machine learning, reinforcement learning and full-stack web development.
{{PH:FOUNDER_BIO}}Selected work
Research & writing
AEO vs SEO
An explainer on how answer engine optimization differs from traditional search engine optimization, and how the two disciplines work together in practice.
How AI Assistants Pick Brands to Name
A look at the factors AI assistants weigh when deciding which brands to name in response to a buyer's question, and how brands can influence that choice.
What an AI Visibility Audit Measures
An explanation of what an AI visibility audit measures, covering brand mentions, citations, entity data and how findings translate into a prioritized fix list.