Insights
Practical writing on SEO, answer engine optimization and AI search from a studio that runs its own experiments.
AEO vs SEO
An explainer on how answer engine optimization differs from traditional search engine optimization, and how the two disciplines work together in practice.
How AI Assistants Pick Brands to Name
A look at the factors AI assistants weigh when deciding which brands to name in response to a buyer's question, and how brands can influence that choice.
What an AI Visibility Audit Measures
An explanation of what an AI visibility audit measures, covering brand mentions, citations, entity data and how findings translate into a prioritized fix list.