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AI Visibility Audit

See exactly how AI assistants describe your brand today, and what to fix first.

In short

An AI visibility audit measures how often and how accurately AI assistants mention your brand when buyers ask about your category. We run a fixed set of real buyer prompts across four engines, record who gets named and which sources get cited, check your brand facts across the web, and hand you a ranked fix list.

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Who it's for

  • Brands whose buyers research before they buy. If people compare options before contacting you, AI assistants are now part of that comparison.
  • Teams who've noticed competitors in AI answers. You asked ChatGPT about your category and someone else came up.
  • Agencies who need a baseline for a client. A dated, repeatable measurement you can report against.

Not a fit If you don't have a website yet, start with web design and development instead. There's nothing for engines to read.

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What you get

  1. A buyer prompt set

    Real questions your buyers ask, agreed with you at kickoff, covering discovery, comparison and "best for" queries.

  2. Multi-engine, multi-run results

    Every prompt run several times on ChatGPT, Perplexity, Gemini and Google AI Overviews, because answers vary between runs.

  3. Mention and citation map

    Where you're named, how you're described, which competitors appear instead, and which sources each engine cites.

  4. Brand fact check

    Your name, category, location and services compared across your site, Google Business Profile, LinkedIn and directories, with every conflict listed.

  5. AI crawler and markup check

    Whether AI crawlers can reach your pages, whether your content is in the HTML, and whether your structured data describes you correctly.

  6. Ranked fix list

    Every issue ranked by likely impact and effort, so you know what to do first, second and not at all.

Example formatIllustrative rows, not client data
QueryEngineRunsNamedTop cited source
"best {category} brand in {city}"ChatGPT31 of 3directory listing
"best {category} brand in {city}"Perplexity30 of 3competitor blog
"{brand} vs {competitor}"Gemini33 of 3your pricing page
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How it runs

  1. Kickoff

    30 minutes to agree your prompts, competitors and markets.

  2. Run

    We run every prompt across all four engines and log each answer.

  3. Analyse

    Mentions, citations, fact conflicts and crawl checks, cross-referenced.

  4. Walkthrough

    A call to go through the findings. The data is yours to keep.

Questions

About the audit

Which AI engines do you check?
ChatGPT, Perplexity, Gemini and Google AI Overviews. If your buyers use another assistant heavily, tell us at kickoff and we'll add it.
Why run each prompt more than once?
Because AI answers change between runs. One check can make you look better or worse than you are. Several runs per prompt give a result you can trust and re-measure later.
Can you guarantee ChatGPT will mention us?
No, and be wary of anyone who does. We can show you where you stand, what's getting in the way, and what's most likely to change it. Then we measure whether it did.
What happens after the audit?
You keep the report, the raw data and the fix list. You can act on it yourself, or we can do the work through AI search visibility or technical and content SEO.
Next step

Find out what AI says about you.

Book a short call. We'll agree whether this is the right starting point before anything is scoped or priced.